We offer DIGITAL MARKETING and training in Delhi for DIGITAL MARKETING and information Technology aspirants. Since Decade, we have been in the Information Technology and MARKETING industry. You can learn more about DIGITAL MARKETING, Techniques, and Tools to choose a better career path.
Learn DIGITAL MARKETING after the 10th from the best 5 mentorship in town, providing a senseful Course to understand the fundamentals of a MARKETING in a better way. We possess a Dreamtime of a better understanding of the sincere MARKETING for the current and prospective students at Rohini Sector-6 Campus Buddy Institutes.
Introduction to SMO
➢Introduction to SMO
➢Brief history of SMO
➢What is SMO?
➢Why is SMO important?
➢What benefits does SMO have?
➢What is SMO Generally do?
➢Why to choose SMO?
➢Software architecture of SMO
➢Advantages of SMO
➢SMO features SMO market
➢Comparing SMO with other Technology
➢Terms and acronyms
Search Engines
➢What are the search engines?
➢How search engines work
➢Major functions of a search engine
➢What are keywords?
➢Different types of keywords
Social Media Marketing
➢What is social media?
➢Understanding the existing Social Media paradigms & psychology
➢How social media marketing is different than others
➢Forms of Internet marketing
➢Extended with Example
➢Useful of Internet Marketing
➢Extended with Example
Facebook marketing
➢Understanding Facebook marketing
➢Creating Facebook page
➢Uploading Contacts for invitation
➢Exercise on fan page wall posting
➢Increasing fans on fan page
➢How to do marketing on fan page(with example)
➢For engagement
➢Important Apps to do fan page marketing
➢Facebook advertising
➢Best practices for facebook advertising
➢Understanding facebook best practices
➢Understanding edgerank & art of engagement
Video Marketing
➢Understanding Video-campaign
➢Creating First Video Marketing
➢Expanded – In detail with Example
➢Importance of Video Marketing
➢Benefits of Video Marketing
➢Uploading videos on video marketing website
➢Using youtube for business
➢Developing youtube video Marketing Strategies
➢Bringing visitors from youtube video to your website
➢Creating video Ad groups
➢Targeting options
Mobile Marketing
➢Understanding Mobile Devices
➢Mobile Marketing & Social Media
➢Mobile Marketing Measurement & Analytics
➢Fundamental of Mobile Marketing
➢Key Industry Terminology
➢Creating Mobile website through WordPress
➢Using tool to create Mobile Website (Extended-in-detail with Example)
➢Using tool to create Mobile App (Extended-in-detail with Example)
➢Advertising on mobile(App & Web) (Extended-in-detail with Example)
➢Targeting Ads on App (Extended-in-detail with Example)
➢targeting Ads via Location (Extended-in-detail with Example)
➢Targeting Ads Via Search Engine (Extended-in-detail with Example)
➢Content Marketing on Mobile (Extended-in-detail with Example)
➢Mobile st Mobile strategy-segmentations option targeting and differentiation (Extended-in-detail with Example)
➢Mobile Marketing Mix (Extended-in-detail with Example)
➢SMS Marketing (Extended-in-detail with Example)
➢Creating Mobile Application (Extended-in-detail with Example)
➢Uploading Mobile App in Android and iOS (Extended-in-detail with Example)
➢Testing of Function (Extended-in-detail with Example)
Google Analytics
➢Introduction to Google Analytics
➢How Google Analytics works
➢Understanding Google Analytics Account Structure
➢Understanding Google Analytics Insight Extended-in-detail with Example
➢Understanding cookie Tracking Extended-in-detail with Example
➢Types of cookie tracking used by Google Analytics Extended-in-detail with Example
➢Starting with Google Analytics Extended-in-detail with Example
➢How to set up analytics account Extended-in-detail with Example
➢How to add analytics code in website Extended-in-detail with Example
➢Understanding Goals and conversion
➢How to set up goal
➢Understanding different types of Goals
➢Creating first display campaign
➢Understanding bounce & bounce rate
➢Difference between exit rate & bounce rate
➢How to reduce bounce rate
➢How to set funnels in goals Extended-in-detail with Example
➢Importance of funnels
➢How to integrate adwords & analytics account
➢Benefits of integrating adwords & analytics Extended-in-detail with Example
➢Measuring performance of marketing campaigns Via Google Analytics Extended-in-detail with Example
➢What is link tagging
➢How to set up link tagging Extended-in-detail with Example
➢Understanding Filters and Segments Extended-in-detail with Example
➢How to fill Filters & Segments Extended-in-detail with Example
➢How to view customized reports Extended-in-detail with Example
➢Monitoring Traffic Sources Extended-in-detail with Example
➢Monitoring Traffic Behaviour Extended-in-detail with Example
Online Advertising
➢What is Online Advertising
➢Types of Online Advertising
➢Display Advertising
➢Banner ads
➢Rich media ads
➢Pop ups & Pop under ads
➢Contextual Advertising
➢In text ads
➢In Image ads
➢In video ads
➢In page ads
➢What are payment module
➢Companies that provide online advertising solution
➢Tracking & Measuring ROI of online adv.
Email Marketing
➢What is Email Marketing?
➢How Email works?
➢Challenges faced in sending bold messages
➢How to overcome these challenges
➢Types of Email Marketing- Opt-in & bulk emailing
➢What is Opt-in Email Marketing?
➢Setting up Email Marketing account
➢Best platform to do Opt-in Email Marketing
➢Setting up lists & web form
➢Creating a broadcast Email
➢What are auto responder?
➢How to do bulk Emailing?
➢Best practices to send bulk Email
➢Trick to land in inbox instead of spam folder
➢Top Email Marketing Software’s & a glimpse of how to use them
➢Improving ROI using A/B Testing
➢Extended-in-detail with Example
Ecommerce
➢What is Ecommerce ?
➢Top Ecommerce website around the world & it’s scenario in India
➢Difference between Ecommerce Software & Shopping cart Software
➢Payment Gateway, Merchant accounts & Logistics for physical goods
➢Integrating Woocommerce & setting up an Ecommerce store on WordPress
➢Affiliate Marketing by promoting products which look like an Ecommerce Store
➢Case Study on Ecommerce website
➢How to do Google products listing Ads(PLA) for Ecommerce Website
➢How to do SEO for an Ecommerce Website
➢Quttera
➢Webroot
➢Sucuri
➢Immuni WebScan
➢VirusTotal
➢McAfee Check Single URL
➢Trend Micro Site Safety
➢Google Search Console
➢Norton Safe Web
➢Open Graph Debugger
What is the Digital Marketing SMO Course?
The Digital Marketing SMO (Social Media Optimization) Course is designed to equip you with the skills needed to enhance brand awareness and engagement through social media platforms. This course covers key strategies for optimizing social media profiles, creating engaging content, and leveraging analytics to drive results, empowering you to build a strong online presence.
Why Choose SMO?
Social Media Optimization is essential for businesses looking to connect with their audience on social platforms. By mastering SMO, you will be able to:
- Increase Brand Visibility: Expand your reach by effectively using social media channels.
- Engage with Your Audience: Foster meaningful interactions and build a loyal community.
- Drive Traffic and Conversions: Utilize social media to attract visitors to your website and encourage sales.
Growing Demand for SMO Professionals
As social media continues to play a vital role in digital marketing, the demand for SMO professionals is on the rise. Companies are increasingly seeking skilled marketers who can create impactful social media strategies. Enrolling in this course will prepare you for a rewarding career in this fast-evolving field.
Skills You Will Acquire
In the Digital Marketing SMO Course, you will explore:
- Social Media Platforms: Understand the major platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and their unique features.
- Profile Optimization: Learn how to create and optimize social media profiles for maximum visibility and engagement.
- Content Creation: Develop engaging content tailored for social media audiences, including images, videos, and written posts.
- Social Media Strategies: Formulate effective strategies to grow your follower base and increase engagement.
- Analytics and Reporting: Use tools like Facebook Insights and Google Analytics to track and measure the success of your SMO efforts.
- Paid Advertising: Explore the basics of paid social media advertising and how to create effective ad campaigns.
Career Opportunities After the Course
Completing this course can lead to various career paths, including:
- Social Media Manager
- Digital Marketing Specialist
- Content Strategist
- Social Media Analyst
- Brand Manager
Salaries in the SMO field can range from $50,000 to over $90,000 annually, depending on experience and expertise.
Why Choose Our Institute?
At CampusBuddy, we provide:
- Hands-On Training: Engage in practical projects that reflect real-world social media challenges.
- Industry-Experienced Instructors: Learn from professionals who share valuable insights and best practices.
- Flexible Learning Options: Choose between online or in-person classes to fit your schedule.
- Career Support: Access job placement assistance and extensive networking opportunities within the industry.
Start Your SMO Journey Today!
Enroll in our Digital Marketing SMO Course and gain the essential skills needed to excel in social media optimization. With the knowledge you acquire, you’ll be well-prepared to help businesses enhance their online presence and achieve their marketing objectives.